Job Title: Senior PPC Executive – E-commerce Specialist

 

Location: Remote
Job Type: Full-time
Experience Required: 7–10 years in E-commerce PPC Management
Salary: Competitive, based on experience

 

Job Description

We are seeking a results-driven Senior PPC Executive with extensive experience in e-commerce marketing to join our dynamic digital marketing team. The ideal candidate will be a paid media expert with a proven track record of managing high-budget, high-performing PPC campaigns across multiple platforms. This role requires a data-driven professional who can strategically plan, execute, and optimize campaigns that drive measurable ROI for e-commerce businesses.

 

Key Responsibilities

  1. PPC Campaign Strategy and Management:

    • Plan, execute, and optimize paid search campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, Amazon Ads, and others.
    • Conduct in-depth keyword research, competitive analysis, and ad copy creation tailored to e-commerce clients.
    • Set up and manage advanced campaign structures, including SKAGs, shopping campaigns, and retargeting ads.

  2. Budget Management:

    • Manage and optimize monthly budgets ranging from $10,000 to $100,000+.
    • Allocate ad spend efficiently to maximize ROI and ROAS across campaigns.

  3. Performance Analysis and Reporting:

    • Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
    • Create detailed, actionable reports for stakeholders, highlighting insights and recommendations.

  4. E-commerce Focused Optimization:

    • Develop and implement strategies to boost product visibility and sales on Google Shopping, Amazon, and social commerce platforms.
    • Work on feed management, product listing optimisation, and custom audience segmentation.

  5. A/B Testing:

    • Conduct experiments to test ad copy, creative designs, landing pages, and bidding strategies.
    • Use data insights to refine campaigns for continuous improvement.

  6. Collaboration with Teams:

    • Work closely with the content, SEO, and design teams to ensure cohesive strategies and brand alignment.
    • Collaborate with developers to ensure smooth tracking, including pixel implementation and accurate conversion tracking.

  7. Tools and Automation:

    • Use tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Optmyzr for insights and performance optimization.
    • Implement automation to scale campaigns and improve efficiency.

  8. Stay Updated:

    • Keep up with the latest trends in PPC, search engine algorithms, and e-commerce marketing to stay ahead of the competition.

Qualifications and Requirements

  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Experience: 7–10 years of hands-on experience managing PPC campaigns for e-commerce clients.
  • Expertise:
    • Proven experience managing Google Shopping Ads, Display Ads, and Social Media Ads.
    • Strong understanding of e-commerce funnels, customer journeys, and CRO (Conversion Rate Optimization).
    • Advanced knowledge of tools like Google Ads Editor, Shopify, WooCommerce, and feed optimization tools.
    • Experience with analytics platforms (Google Analytics 4, Enhanced Ecommerce, etc.).
  • Skills:
    • Strong analytical mindset with an ability to turn data into actionable insights.
    • Exceptional written and verbal communication skills.
    • Attention to detail and ability to manage multiple campaigns simultaneously.
  • Certifications (Preferred):
    • Google Ads Certification (Search, Display, and Shopping).
    • Facebook Blueprint Certification.
    • Amazon Advertising Certification.

 

What We Offer

  • Competitive salary and performance bonuses.
  • Opportunity to work with high-growth e-commerce clients.
  • Flexible working hours (remote or onsite).
  • Professional development opportunities, including paid certifications.
  • A dynamic and collaborative work environment.

 

How to Apply

Interested candidates, please send your resume and portfolio of successful e-commerce campaigns to Hiring@marketing-author.com with the subject line: “Application for Senior PPC Executive – E-commerce Specialist.”

We look forward to having you on our team and driving exceptional results together! 🚀

Job Title: Senior PPC Executive – SaaS Specialist

 

Location: Remote/Onsite
Job Type: Full-time
Experience Required: 7–10 years in SaaS PPC Management
Salary: Competitive, based on experience

 

Job Description

 

We are looking for an experienced and strategic Senior PPC Executive with a strong background in SaaS marketing to join our team. The ideal candidate will have extensive experience running high-performing PPC campaigns designed to generate qualified leads, increase free trials, and drive subscription growth. This role is perfect for a data-driven individual with a deep understanding of SaaS buyer funnels, lead nurturing strategies, and paid media optimisation.

 

Key Responsibilities

 

  1. PPC Campaign Development and Execution:

    • Strategize, plan, and execute paid media campaigns across platforms such as Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads to target SaaS-specific audiences.
    • Focus on generating leads for SaaS products, including free trials, demos, and subscriptions.
    • Conduct detailed keyword research and craft high-quality ad copy that resonates with SaaS audiences.

  2. Budget Optimisation and ROI:

    • Manage and optimize budgets to ensure maximum ROI and CAC (Customer Acquisition Cost) efficiency.
    • Scale campaigns profitably while maintaining KPIs like LTV:CAC ratios and ROAS.

  3. Lead Funnel Optimisation:

    • Align campaigns with SaaS sales funnels, targeting each stage (awareness, consideration, decision).
    • Collaborate with the sales team to optimize lead quality and conversion rates.

  4. A/B Testing and Experimentation:

    • Conduct A/B testing on ad creatives, headlines, landing pages, and CTAs.
    • Analyse test results and implement winning strategies to optimize performance.

  5. Performance Analytics and Reporting:

    • Monitor and analyse campaign performance metrics such as CTR, CPA, CAC, MQLs, SQLs, and churn rates.
    • Create comprehensive reports with actionable insights and present findings to stakeholders.

  6. SaaS-Specific Strategies:

    • Drive growth through remarketing campaigns, targeting free trial users to convert them into paid subscribers.
    • Build account-based marketing (ABM) campaigns for high-value SaaS clients.
    • Develop campaigns targeting specific industries or personas using precise audience segmentation.

  7. Collaboration and Alignment:

    • Partner with content, SEO, and sales teams to create cohesive strategies for lead nurturing and conversion.
    • Work with developers to implement accurate tracking (e.g., pixels, UTM parameters) and improve attribution models.

  8. Stay Updated with SaaS Trends:

    • Stay ahead of PPC trends, platform updates, and SaaS marketing innovations.
    • Apply insights to maintain a competitive edge in lead generation and conversion.

 

Qualifications and Requirements

 

  • Education: Bachelor’s degree in Marketing, Business, or related field.
  • Experience: 7–10 years managing PPC campaigns for SaaS companies.
  • Expertise:
    • Proven success in driving SaaS-specific KPIs like CAC, LTV, MRR, and ARR.
    • Advanced knowledge of Google Ads, LinkedIn Ads, and B2B platforms.
    • Experience with tools like Google Analytics 4, HubSpot, Salesforce, and Mixpanel.
    • Strong understanding of account-based marketing, persona targeting, and SaaS subscription models.
  • Skills:
    • Exceptional analytical skills with a data-driven approach to decision-making.
    • Strong communication skills to convey complex strategies to non-technical stakeholders.
    • Ability to manage multiple campaigns simultaneously and meet deadlines.
  • Certifications (Preferred):
    • Google Ads Certification (Search, Display, Video).
    • LinkedIn Marketing Labs Certification.
    • HubSpot or Salesforce CRM certification.

 

What We Offer

 

  • Competitive salary and performance-based bonuses.
  • Opportunities to work with industry-leading SaaS brands.
  • Flexible working hours (remote or onsite).
  • Access to paid professional development and certifications.
  • Collaborative, fast-paced environment with growth opportunities.

 

How to Apply

 

Interested candidates, please send your resume and a portfolio of successful SaaS campaigns to Hiring@marketing-Author.com with the subject line: “Application for Senior PPC Executive – SaaS Specialist.”

Let’s revolutionise SaaS marketing together! 🚀

Job Title: SEO Head – E-commerce & SaaS Specialist

 

Location: Remote/Onsite
Job Type: Full-time
Experience Required: 7–10 years in SEO for E-commerce & SaaS
Salary: Competitive, based on experience

 

Job Description

 

We are seeking a highly skilled and strategic SEO Head with 7–10 years of experience in E-commerce and SaaS SEO. This role requires a deep understanding of technical SEO, content strategy, on-page and off-page optimisation, and data-driven decision-making to drive organic traffic, improve rankings, and maximise conversions. The ideal candidate will have a proven track record of leading SEO strategies for both E-commerce platforms and SaaS businesses.

 

Key Responsibilities

 

  1. SEO Strategy & Execution:

    • Develop and implement comprehensive SEO strategies tailored for E-commerce and SaaS businesses.
    • Conduct detailed keyword research, competitor analysis, and audience segmentation to optimize for intent-driven searches.
    • Optimize for Google, Bing, and alternative search engines with a data-driven approach.

  2. Technical SEO & Website Optimisation:

    • Oversee site architecture, crawlability, indexation, and mobile-first SEO to ensure seamless search engine accessibility.
    • Implement structured data (Schema markup), XML sitemaps, and technical optimisations for better search visibility.
    • Work with developers to improve page speed, Core Web Vitals, and overall site performance.

  3. Content & On-Page SEO:

    • Lead content strategy for blog posts, landing pages, and product/service pages.
    • Optimize on-page elements such as meta tags, headers, internal linking, and UX-driven SEO.
    • Collaborate with the content team to create high-quality, conversion-focused content for E-commerce product pages and SaaS landing pages.

  4. Off-Page SEO & Link Building:

    • Develop and execute white-hat link-building strategies to improve domain authority.
    • Build relationships with influencers, industry leaders, and high-authority websites for backlink opportunities.
    • Monitor and remove toxic links that could impact rankings.

  5. E-commerce SEO Optimisation:

    • Improve rankings for product/category pages, optimize product descriptions, and enhance product visibility.
    • Implement SEO for Shopify, WooCommerce, Magento, and other E-commerce platforms.
    • Optimize for Google Shopping and Amazon SEO.

  6. SaaS SEO & Growth Hacking:

    • Optimize SaaS landing pages, free trial pages, and blog content to improve conversions and lead generation.
    • Implement account-based SEO strategies for targeted industry keywords.
    • Improve rankings for SaaS-specific searches, such as “best [software] for [use case]”.

  7. Analytics, Reporting & Performance Tracking:

    • Track organic growth, keyword rankings, user engagement, and ROI metrics using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
    • Create detailed SEO reports with actionable insights for stakeholders.
    • Conduct A/B testing to refine SEO strategies.

  8. Stay Updated with Industry Trends:

    • Keep up with Google algorithm updates, AI-driven SEO strategies, and evolving search trends.
    • Implement SEO automation tools for efficiency.

 

Qualifications and Requirements

 

  • Education: Bachelor’s degree in Marketing, Business, IT, or a related field.
  • Experience: 7–10 years of SEO experience with a proven track record in E-commerce & SaaS.
  • Expertise:
    • Strong experience with Shopify, WooCommerce, Magento, BigCommerce, and other E-commerce platforms.
    • Deep understanding of SaaS SEO, keyword intent, and lead generation strategies.
    • Technical proficiency in HTML, CSS, JavaScript, and website optimisation techniques.
    • Familiarity with local SEO, multi-language SEO, and international SEO.
  • Skills:
    • Strong analytical mindset and problem-solving abilities.
    • Ability to manage multiple projects and meet deadlines.
    • Excellent communication and leadership skills.
  • Certifications (Preferred):
    • Google Analytics Certification
    • HubSpot Content Marketing Certification
    • SEMrush or Ahrefs SEO Certification

 

What We Offer

 

  • Competitive salary and performance-based bonuses.
  • Opportunity to work with top-tier E-commerce and SaaS brands.
  • Flexible working hours (remote or onsite).
  • Access to paid professional training and certifications.
  • Collaborative, fast-paced work environment.

 

How to Apply

 

Interested candidates, please send your resume and case studies of past SEO successes to Hiring@marketing-author.com with the subject line: “Application for SEO Head – E-commerce & SaaS Specialist.”

Join us to drive SEO excellence and growth! 🚀